https://www.sba.gov/business-guide/plan/market-research-competitive-analysis Free small business data and trends There are many reliable sources that provide customer and market information at no cost. Free statistics are readily available to help prospective small business owners. Consider these types of business statistics in your market research and competitive analysis: Focus Goal Reference General business statistics Find statistics on industries, business conditions NAICS , FedStats , Statistical Abstract of the United States , U.S. Census Bureau Consumer statistics Gain info on potential customers, consumer markets Consumer Credit Data , Consumer Product Safety Demographics Segment the population for targeting customers American FactFinder , Bureau of Labor Statistics Economic indicators Know unemployment rates, loans granted and more Consumer Price Index
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