<iframe width="480" height="270" src="https://www.youtube.com/embed/0_a-ffZoDsg?clip=
https://www.sba.gov/business-guide/manage-your-business/marketing-and-sales Make a marketing plan Marketing takes time, money, and preparation. One of the best ways to stay on schedule and on budget is to make a marketing plan. It describes the actions you’ll take to persuade potential customers to buy your products or services. Your business plan should contain the central elements of your marketing strategy. Your marketing plan turns your strategy into action. Use these sections in your marketing plan Most marketing plans cover these topics. As always, use what works best for your business. Target market Describe your audience in detail. Look at the market’s size, demographics, unique traits, and trends that relate to demand for your business. Competitive advantage Describe what gives your product or service an advantage over the competition. It might be a better product, a lower price, or an excellent customer experience....